Built on Belief, Bond & Bold Beginnings
Sometimes, the best things in life start without a plan.
And that's exactly how Lazera was born. After years of working in the IT industry in Dubai, Arif returned to India with something stronger than just experience — he came back with a dream. A dream to build something of his own.
Something real. Something that would walk with every Indian, quite literally.
With the strong support of his family’s manufacturing background, and an eye on the ever-growing footwear market in India, he started exploring the industry closely. He didn’t do it alone. Alongside him were two core team members — Ashraf and Azim — who believed in the same vision and brought their own strengths to the table.
And believe it or not, the name "Lazera" was decided during an Ola cab ride, while the logo — the face of the brand — was made by an accounts guy, not a fancy agency. Nothing was scripted, but everything was pure intention and passion.
Overcoming COVID‑19: Lazera’s Resilience
Just as Lazera took its first steps, COVID-19 hit.
The world went into lockdown. Businesses shut. And Lazera, like many new ventures, was shaken.
There were real conversations. Tough ones. Should they shut it down? Go back to jobs? Or should they fight for what they started?
What followed was not magic.
It was grit, patience, and the power of a united team.
🌱 And Then Came the Growth Stage...
From those uncertain days came clarity. Slowly, steadily — the team built a strong foundation. The product line got sharper. The supply chain tighter. And most importantly, customers began to trust the brand.
4 years later, the base was ready. That’s when Kunal stepped in — to take Lazera to the next level. With experience in both online and offline retail, and a focus on execution, he brought in structure, expansion plans, and new energy.
From strengthening Lazera’s e-commerce website, to launching the first Lazera store on College Road, Nashik, to building brand awareness across Reliance Trends’ 150+ SIS counters, Lazera is now on a path that’s ambitious but grounded.
🤝 A New Addition, A Sharper Focus
As Lazera continued to grow, the need for better structure and sharper focus became clear.
That’s when Rakesh joined the team — bringing with him a mindset to build, grow, and lead. With a calm presence and a strategic approach, he took charge of merchandising and helped free up bandwidth for other team members to focus on their core strengths.
He didn’t just fill a role — he created space for the rest of the team to go deeper into their responsibilities. His entry brought a layer of discipline, system, and alignment that helped Lazera operate like a sharper brand, not just a startup.
💌 A Note from Arif
"Lazera is not just a footwear brand. It’s a story of dreams, resilience, and people who never gave up. To everyone who walks in Lazera — we want to say, we see you. Whether you’re running a home, a business, or chasing your dreams, Lazera is made for you. Thank you for being a part of our journey.”
